What is content?
Content is information that benefits the reader. Content should DO something for your reader.
Miriam Webster dictionary says this; the principal substance (as written matter, illustrations, or music) offered by a World Wide Web site <Internet users have evolved an ethos of free content in the Internet — Ben Gerson>
Content brings value.
Do you feel super stuck when it comes to writing content?
You hear that word and all of a sudden your throat seizes up a little...because you have no idea what you’d write, create or provide to others?
Do you worry that you have nothing worth saying or that it’s all been said before?
Even as I write this blog post to you now, I will tell you this - I am not the first person to write about this topic, and that’s okay!
You are reading this because you need to know, you’re curious, or you’re looking for more inspiration from a different source than you previously read it.
This is the trick my friend, we complicate content. Content is simply put, information that benefits the reader.
This could be so many things, including a little encouragement. So here's mine to you - you can do this!
Don’t doubt your capability to create content for your readers, followers, audience.
You have a whole lot going on in that brain of yours and you’re an expert in your field, all you have to do is share that knowledge.
If you feel like you’re not an expert yet, just know this, you know more than someone else. So teach, share and explore what you know. You’re more of an expert than you think you are. ;)
Alright, so let’s get into the meat of this blog post...
How do you create content?
I have a free worksheet at the end of this post that will help you generate content, but here’s the trick to creating content…are you ready??
You have to start.
I know quite a few people who complain frequently that they have no idea what to write or what to say, so they just don’t do it. Well, therein lies the problem. If you scare yourself out of it, you won’t accomplish it. You have to just start.
Start small if you need to! Make your first piece of content be a Facebook post on how to make a bed. Seems silly? Well it’s not! There are people out there, who don’t really know how to make the bed, especially not pretty and no one has ever told them how…
Obviously it depends greatly on what you do, but the point is you can start small and simply. I actually think keeping it simple is best. Sometimes I talk about what I know and I see the eyes in front of me glaze over and the person’s eyebrows start to lift ever so slightly...I think I’m speaking simply, but even then it’s over their head. This is my point, the things you know, that you’ve studied, that you’re currently learning are things that someone else has never even heard of! When you’re creating content, you’re basically helping educate someone. They’re gaining insight from you, even if to you it seems simple.
As soon as someone reads what you’ve written and thinks, “oh cool!” or “I never knew that!” or “That looks seriously delicious!” - Ba-da-bing! You’ve created content.
The way you create content is to brainstorm. Think about what you know, and WRITE IT DOWN. Get it out of your head and on to paper (or onto the screen). Start taking the knowledge that you keep locked inside of your brain, and just type it out. You can refine it later.
I want you to think about the questions you’re frequently asked, what do people majorily need help with?
If you’re a product based business, how does your product help and why is it useful, pretty, etc? What’s the story behind your business? (This is content, you’re providing entertainment via a story).
Creating content doesn’t have to be complicated. Especially if you’re just getting started, start simple, start small and just START!
Download the free worksheet here:
You’ve got this!
Now it’s your turn, did this blog post help you at all? Comment below and let me know what’s got you stuck on creating content or ways in which you are creating content!