It’s a hard thing keeping your business alive when you feel drained. One thing that goes without saying, is that your business is a commitment. I know you know that, but the question now is – how do we keep our business alive and thriving? Even if we’re completely exhausted, drained and overwhelmed…
Here are 5 easy steps you can take:
1. Grow your email list:
You hear this all the time I know, but make it easy on yourself! The easiest way to grow your email list is to ask. I still encourage you to do all of the other things, like create freebies to give away and great content that people can opt-in to, but no one will join your email list unless you ask them to.
- If you have a freebie: Put it on your website. Most importantly put it on the landing page that everyone sees. Stick the freebie link in your sidebar, create a pop-up page offering your freebie, and if you hate pop-up pages think about including it as an icon, header or footer.
- The most important thing is that you set up opt-ins on your site once, and then they maintain themselves.
- Include the link in your social media bio. Include the link to subscribe to your email list or giveaway a freebie in all of your social media bios.
- Set-up and schedule automatic posts in social media asking people to subscribe, or reminding them that your newsletter comes out tomorrow, etc.
2. Make sure your Brand is up to date:
This one is super easy. Take a step back and look at your branding (website, logos, color schemes, fonts, etc…) Do you feel good about it? Or are there things you wish you could change?
- If your Brand feels outdated – it’s time for an update.
- If there are things you wish you could change about your Brand, then you need to.
- Ask other people what they think of your brand. This can be scary, but if you’re open to constructive criticism it can be a great tool for positive change.
- More specifically, ask people how they perceive your brand, what does it look like you value and offer?
A Brand does NOT have to stay stagnate. Brands evolve and change, but one word to the wise, make sure you’re staying true to your Brand’s core values and use a professional to make major changes. It’s worth the extra money.
3. Be Consistent:
It’s a lot easier to be consistent than you think. You can choose one option below or all of them! But the more consistent you are, the more people will know, like and trust you – this is essential to keeping your business alive and thriving.
- Post to social media at the same time everyday.
- Use the same filters on your images (for social media, websites, blogs, newsletters, etc…)
- Sound like you. Don’t try to copy how other people write or what they sound like, sound like you. Then you’ll always be consistent.
- Send your newsletter on the same day every week.
- Update your Blog posts or Podcast on the same day every week.
- Use the same headshot on all of your marketing materials. (for headshot inspiration and encouragement, read this post: “Why I Hate Traditional Headshots”).
- Use the same username for all of your social media handles.
- Use the same tagline & fonts on all your marketing materials.
- Do what you say you will. – This is both the easiest and the hardest one. If you tell people you will do something, do it. This is the ultimate consistency.
4. Be Vulnerable:
Put yourself out there! This is the best way to connect with people and keep your business alive and thriving. People want to work with people, so let them know you’re human! Be vulnerable and let people in on your mistakes. Let people know when you struggle and give honest opinions!
- Be authentic and original. Be you! Whatever you is…be it. Allow others to know who you are, and don’t let fear stop you.
- You’re not for everyone, but the people who love who you are, will be loyal fans to you and your business.
- Share your failures – I know it’s tough, but people love to hear the “real” person behind the Business.
- I just recently shared my failures in my newsletter to my entire subscriber list! That was SUPER intimidating...but I want people to know who I truly am, and that I practice what I preach.
- Don’t be afraid to take risks.
5. Get uncomfortable:
We grow most and learn best when we’re uncomfortable. So even though we don’t always want to be uncomfortable, it’s phenomenally great for keeping our business alive and thriving! Here are a few ideas on how to get uncomfortable, but the truth is you know yourself best, so be honest and tell yourself what you need to do.
- Learn a new program/social media outlet that scares you.
- Update your photos. So many people are so afraid of being in front of the camera, but the more you do it, the easier it gets. (and if you’re photos are super outdated, it’s definitely time for a change – read “Why I Hate Traditional Headshots” for some motivation).
- Record videos or LIVE broadcast videos.
- Pick one thing a day you’ve been afraid to do or have been avoiding, and just do it.
- Try something new!
- Learn a new skill, whether it’s related to your business or not. Learning a new skill will teach you more than just that skill, it will also get the creative juices flowing!
The best thing I can recommend and the most important thing for your business is persistence. Show up every day, even when it’s hard. Showing up is half the battle right? If your overwhelm is more than you can bear, try simplifying your to-do list to just 2-3 tasks a day.
All business owners have been here. We’ve all felt overwhelm. I’ve personally felt extreme failures that made me want to quit, follow me on Periscope to learn more about those stories. But I didn’t give up, and that’s the true key to keeping your business alive. Don’t give up. Show up every day and do what you can, I promise it will get easier.