You don’t need a business, you need a brand.
That might sound a little strange, but it’s true.
A business is the tool with which you can provide things for sale (services or products), but a Brand is what sells those things.
What an incredible experience, especially for a complete branding nerd like myself. Yes, I call myself a branding nerd because I literally get giddy with excitement when I see a gorgeous, well-cultivated brand. And that’s exactly what I did at Magnolia Market, nerded out.
So tell me friend, do you watch HGTV? Specifically, have you seen the show Fixer Upper?